About Us

Marketing Executive

Full-time | London, UK (Hybrid) | £30,000 – £35,000

Looking for a job with a real human impact? Join a team that is making some of the toughest times in people’s lives easier.

Keen to work across the marketing mix to learn fast and grow quickly? Apply for a role where you’ll build your growth and brand marketing skills at the start of your career.

Looking to supercharge your responsibility and progression in a fast-pace, high-growth business? Join Guardian Angel who are backed by one of the biggest disruptors in the UK - Octopus. 

If this sounds like you, then take a look at our job description, and fill out this form.

We’ll then follow up with a short task and x2 interviews.

About Guardian Angel

Sam founded Guardian Angel after his Mum died suddenly in 2016. Like many of us, she didn't have a plan in place. It made one of the toughest times in his life even harder than it needed to be. He isn’t alone. 

So he created Guardian Angel, a brand on a mission to use technology and past experience to make sure death isn’t any tougher than it needs to be for the people left behind. We do this in two main ways: 

  • Our accessible proactive planning tools: wills, LPAs, life insurance, social media plans
  • Our bereavement support: probate and online bereavement communities

Our vision is to become the UK’s go-to brand when people talk about, plan for and deal with death. In doing so, we can make some of the toughest times of millions of people’s lives easier, so that they can focus on what really matters.

Guardian Angel has recently been acquired by the Octopus Group (best known for owning Octopus Energy). The Octopus Group is a BCORP.

What you’ll be doing:

You’ll be working across the full marketing mix to run our day to day marketing. You will report to the Head of Brand and Growth Marketing, and work alongside various agency partners as well as our customer service and partnerships teams.

  • Creative brainstorming: You’ll contribute ideas that will help shape campaigns and their execution.
  • Research: You’ll have your finger on the pulse of our competitors, market, and adjacent industries.
  • Content creation: You’ll bring our brand to life by writing, briefing and proof reading compelling, and consistent content for our newsletters, website, social media channels, product, website, PR and communities.
  • Measure, evaluate and optimise marketing plans: You’ll deliver monthly marketing reports and campaign summaries where you’ll draw out actionable insights that will allow us to scale KPIs over time.
  • Partnership & influencer marketing: You will help establish our ambassador programme by reaching out to, engaging and sustaining relationships with strategic brand partners to help grow our reach, awareness and drive long term growth. You’ll be able to identify and source potential partnership opportunities based on the aims laid out in the partnership strategy.
  • Social media marketing: You’ll manage our social media accounts (organic & paid), planning out & delivering engaging content in line with our brand and growth strategy.
  • Customer service excellence: You will work with our customer service team to identify ways that we can improve, and execute plans to outbehave our competition and offer the best possible experience for the customer - on an individual and group level.

You are

  • Passionate about breathing life into death.
  • Looking for a role that brings purpose to your day job.
  • A glass half fuller and approaches life with a can-do attitude.
  • Creative with an innovative mindset - you’re comfortable thinking outside of the box and testing news and different ways of doing things.
  • A get-things-done-r.
  • Organised and efficient.
  • Self motivated, ambitious and proactive.
  • Quick and eager learner.
  • A strong and confident writer and able to deliver under tight deadlines.
  • Responsible, reliable and detail oriented.
  • Comfortable starting something from scratch, having never done it before.
  • Skilled at project and campaign management.
  • A keen analytical mind, you enjoy data analysis and drawing out insights and actions.
  • Confident working autonomously and prioritising competing tasks.
  • Able to assimilate and simplify complex topics.
  • Social media savvy (ideally you’ll feel confident creating and featuring in reels and other video content and have experience managing paid social media ads).
  • A team player, collaborative, confident with great interpersonal skills.
  • An experienced all-round marketer, preferably having worked in a smaller company.
  • You know your way around marketing tools like Klaviyo, Facebook, Instagram, TikTok.

We encourage you to apply even if you don’t tick every box. What’s the worst that can happen?


  • Flexible working: 3 days in the office (London, Holborn) you can work remotely up to 2 days a week. You are also able to work from anywhere in the world for up to 6 weeks per year.
  • Life Insurance & Will
  • Health Insurance
  • An extra holiday day for your birthday
  • Octopus share incentive scheme 2024+: You will be invest up to £150 a month from your gross salary into the Octopus Group, and for every share you buy Octopus will grant you an additional 1.5 shares at no charge.
  • Cycle to Work Scheme: to help lower your carbon footprint whilst being good for your health. We also have access to the Electric Vehicle (EV) Salary Sacrifice Scheme - if you want to get an EV!
  • Octopus Giving: our charitable foundation is dedicated to helping those charities that are making the world a better place, we match any charitable fundraising that you do up to £500.
  • Octopus Springboard: where we help our employees become fully-fledged entrepreneurs.

We welcome and encourage applications from candidates who are typically underrepresented in the startup and tech sector. We can also provide reasonable adjustments during the application process if needed, please contact eliza@guardianangel.network for further information.

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